Etiquette lessons from an up-and-comer

It is one week to the beginning of the 2008 Summer Olympics in beautiful (and somewhat less polluted) Beijing. The auspicious 08/08/08 will arrive and with it, many thousands of people for China's "coming-out party". Without digging deeply into my conflicted thoughts and feelings about China's selection as the host country I would like to highlight an article I just read. It references the efforts of the government to change the populace in very direct ways. I find it culturally very interesting as many of the concerns never seemed to be considered a problem before. More than teaching etiquette, they seem to be promoting (largely) western ideals. Who wins? Who loses? I wonder.